Alison Brod and her amazing team at ABPR threw an incredible launch party for the brand new PureWow.com website. Bob Pittman, Whoopi Goldberg, Joni Evans, Lesley Stahl and many smart women investors at the new Blue Ribbon Ren Lounge kicked it off. PureWow – even got 10 minutes on the giant Times Square Billboard during the event as Bob Pittman announced the launch. Rachel Felder is the editor and Ryan Harwood is the CEO.

Times Square view from Ren Lounge
photo of times square by top New York Photographer Michael Jurick

Whoopi Goldberg
photo of Whoopi goldberg by top New York Photographer Michael Jurick

Kids Choir in front of Times Square
photo of Whoopi goldberg by top New York Photographer Michael Jurick
Whoopie with kids choir

photo of Whoopi goldberg by top New York Photographer Michael Jurick

Whoopi with kids choir
photo of Whoopi Goldberg by top New York Photographer Michael Jurick

Alison Brod & David Schulhof
photo of Bob Pittman by top New York Photographer Michael Jurick

Creator and CEO of MTV Bob Pittman introduces PureWow.com with the Times Square Billboard
photo of Bob Pittman by top New York Photographer Michael Jurick

PureWow.com Billboard in Times Square
photo of PureWow.com Times Squre Billboard by top New York Photographer Michael Jurick

CEO of PureWow.com Ryan Harwood, PureWow.com editor Rachel Felder, Joni Evans and creator and CEO of MTV Bob Pittman
photo of CEO of PureWow.com Ryan Harwood, PureWow.com editor Rachel Felder, creator and CEO of MTV Bob Pittman

McMullen & Jurick were there to capture it all
photo ofCEO of PureWow.com Ryan Harwood, PureWow.com editor Rachel Felder, creator and CEO of MTV Bob Pittman by top New York Photographer Michael Jurick